To get higher search engine ranking for your website, you need to make sure that you take into account all the key factors of on-page optimization and make them more search engine friendly.
The important on-page SEO factors to keep in mind are listed below:
The domain name: Choosing a domain name is the most important on-page factor. Ideally, you can simply make use of a keyword but you would have been very lucky if this were available. In practice one of the best options is to use the keyword at the beginning with something following it to make it unique. For instance keyword???.com. Making use of the hyphen is allowed for SEO purposes.
How the website is constructed: Bear in mind that the search engines cannot read any Flash content or graphics so these can prove to be a hindrance for the SEO purposes. Make use of text as far as possible. To help the search engines locate and index your web content make sure to have a sitemap.
The choice of correct keywords: Selection of appropriate keywords is the most critical task of any on-page SEO, as using wrong keywords practically means that you won’t get good rankings in the search engines. Each and every webpage of the website must be optimized for correct keywords and all the keywords should be in the same niche.
Title Tags: Your page title must comprise of the keyword and if possible this should be at the start.
Header Tags: The main aim should be to embrace the keyword in h1 – h3 tags and others if possible. The headings can be dispersed throughout the content.
How the keywords are positioned: Positioning your keywords accurately in the content is yet another important factor of on-page SEO. The keyword must be included in the first and the last sentence and also spread throughout the content.
Keyword Density: Keyword density is the total number of words divided by the number of uses of a keyword. This must be approximately 2%. The idea is to give the search engines clear understanding that the content on the web pages is relevant to the keyword and that they are not repeating unnecessarily. Keyword density is one of the factors that if went wrong can get negative results.
Internal and External Links: Internal links with the keywords as anchor text must be used all through the site. You should also include external links to applicable sites.